The wellness industry is extremely competitive. The number of people who prefer hot tubs and the relaxation in a spa is increasing, which makes this niche to be very lucrative. Therefore, when you decide to open a hot tub business, you have made a very good decision. However, even though there is a demand on the market, a hot tub business doesn’t promote itself. You will need more than just a professional website and an updated blog. Social media is the key when you want to promote your business and stand out of the crowd. Keep reading this article and learn how to educate yourself and use social media to promote your hot tub business.
5 Social Media Tips for a Hot Tub Business
- Decide which social media channel to use
One of the fundamental social media tips when it comes to promoting a hot tub business is deciding which social media channel to use. There are various platforms which businesses use every day to attract more customers and become visible. However, not all work for a hot tub business. For example, Facebook is a good alternative as it is widely used by both professionals and non-professionals. Facebook ads are shared by millions of users around the world, coming from diverse economic environments. Thus, Facebook is a good social media channel which you can use for your hot tub business. Instagram is also a very popular social media platform which uses the power of images to promote businesses and ideas. It could work for a hot tub business especially when you want to gain more followers and make your potential customers visualize the idea of relaxation and wellness.
- Create posts compatible with various social media platforms
When you decide to become active on social media, you should be very organized. Even though it can bring a lot of advantages, social media is also very tricky. Therefore, once you have started to promote your hot tub business on social media, you should be consequent. For example, you can create an editorial calendar to help you stay organized and be in permanent contact with your followers. In addition, when you build your posts, you should have in mind two things: your audience and the social media channels where you are present. Thus, you should create your posts so that they can be easily segmented and reused on different platforms.
- Listen to what your followers say about you
“Despite all the messages a marketer transmits to his customers, a brand’s personality is defined by what its followers tell about it. Thus, it is very important to listen to your customers and discover what they say about you. By listening to the social media buzz, it will become easier to come with interesting topics and remediate any negative publicity”, says the content director of one of the top writing services. You can use Google Alerts and other social media tools to check what the others talk about your hot tub business and your products. It is very important to check regularly these tools and interpret the messages that your target audience has for you. Moreover, you can also use social media to ask direct questions to your followers. Make sure that you follow their answers and get back to them in a timely manner. Thus, they will feel that they are in the center of your priorities.
- Use the power of video content
Facebook and Instagram are the perfect social media platforms to promote your hot tub business by posting video content as well. You can share product updates and show your customers how nice they would feel in your hot tubs. What is more, this is also an excellent method to attract landscaping companies or home designers who can contact you for collaborations. Videos are one of the most powerful methods you can use to transmit your messages and build trust in your brand. You can either shoot a 30-second video presenting your hot tubs, or you can create a collage of relevant photos of your products.
- Update and repost content
It is very good to constantly post content on your social media accounts. However, this doesn’t mean that you are not allowed to repost your content. Monitor and determine which are your most popular posts and repost them after a certain period. What is more, if you have posted something in the past and there is new information related to that subject, you can always update your content. Thus, you will show your customers that you know what’s new on the market and you are a professional in your field. In addition, this strategy offers value to your marketing strategy and helps you attract your customers’ attention.
A hot tub business is not a pizza restaurant. If in the case of a pizzeria it is very easy to satisfy the demand as it already exists, when you own a hot tub business, you have to stimulate the demand. The target audience of a hot tub business come from a different segment of the society, having a higher income and educational level. Therefore, you should think of all these aspects when you build your social media strategy. Moreover, you should also know very well what your competitors are doing. Closely monitor their marketing strategy and use their most effective ideas to implement in your strategy as well.